The Right Stuff by Tom Wolfe Essay Example for Free

The Right Stuff by Tom Wolfe Essay Tom Wolfe’s book, The Right Stuff, is about the lives of several pilots and astronauts who were involved in tests and experiments conducted by the United States after the Cold War. These experiments were in line with the space race between the United States and the then Union of Soviet Socialists Republic. These pilots were subjected to several experiments using experimental high speed aircrafts which are all rocket powered. Because of the complexity of the program, the pilots were tested and screened, and not all would pass these tests. The extensive nature of the research led to several effects on the pilots, their lives, and their families. In order to be chosen, or even to be just a part of the project, all of these people should possess one important aspect, which is known by many as â€Å"the right stuff†.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Because of tough competition with the USSR, the United States chose only the best of the best for their experimental projects like the Project Mercury. Many people tried out for several experiments, but eventually, some of them would have to go home, as some would be able to continue with the experiments. It is a very extensive project, as well has a very demanding endeavor. There are a lot of requirements, and if the people involved fail to have one of these requirements, they will more or less be out of the project. As Tom Wolfe puts it, the people who can only continue would be those who possess the â€Å"right stuff† (Wolfe).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Tom Wolfe’s book defines the right stuff as having all the requirements and passing all the necessary tests in order to be a pilot or a spaceman. But that is not all; the right stuff would also have to include a strong heart, perseverance, and courage. It is through the mixture of all these trains that one would be able to attain the â€Å"right stuff† that the project calls for.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   One important aspect of the right stuff is about bravery. Being in the project, one must be brave in order to remain there. It is now just man vs. other man in competing for a spot in the project, but also man vs. himself. He is responsible to his actions as well as his decisions, which is why he needs to be firm enough not to be swayed away by his fears. Also, it is not bravery wherein you just have to risk your life, as anyone could easily do that. Instead, he should be willing to be literally a lab rat, wherein anything can happen to him. Afterwards, he should be able to keep his cool, as well as retain his reflexes and the experience in order to do it again for the next day, then again the next day, until the research calls for it to stop.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There were various tests that these pilots and astronauts would have to undergo over and over again – an infinite set of mind and body exhausting activities that would really put anyone to their limits. The whole process is compared to a stepped pyramid or a ziggurat, wherein one has to move along the high and steep steps in order to go up. Through this way, that person can prove that as he goes up, he really does deserve to be one of those who were elected to do the job, because they were the right ones and because they had the right stuff to begin with. Everyone aims for the top, no matter how steep it is, though everyone gets only one chance to prove that they really have the right stuff. It was something that not all man can do, and the ones who do it are really the best.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Tom Wolfe defines the right stuff as the culmination of every skill and every talent that a person has, provided that he passes every test that was set for him in order to qualify for the experiment. It is not pure brawns, or pure brains, but instead, it offers the best of everything. People possessing the right stuff really have to be good at many things, especially those which are greatly needed in the experiment. Works Cited: Wolfe, Tom. The Right Stuff. Farrar, Straus, and Giroux, 1979.

Analysis of Shakespeares The Tempest - A Jungian Interpretation :: Shakespeare The Tempest

A Jungian Interpretation of the Tempest    Shakespeare’s Tempest lends itself to many different levels of meaning and interpretation. The play can be seen on a realistic plane as a tale of political power and social responsibility. It can be seen as allegory examining the growth of the human spirit. The Tempest investigates marriage, love, culture. It is symbolic of man’s rational higher instincts verses his animal natural tendencies. This is a play of repentance, power, revenge and fate that can also be seen as fantasy, dream, imagination, metaphor or magic. The Tempest should be allowed to represent many points of view, even those that the author was not consciously or unconsciously aware when he wrote it. One outlook does not invalidate the others. I propose to illustrate The Tempest as a play about what is occurring in the protagonist’s mind. To be more specific, it is the growth, maturing and individuation of Prospero. Shakespeare, in a sense of which he could not be conscious, was anticipating Freud and Jung. His servants, Ariel and Caliban, are the agents of synchronicity. By synchronicity, I mean meaningful coincidence; an acausal principle relating inner mind to the external world; a vehicle whereby the ego, if it is open, can glimpse the Self. In Jung’s terms, it is strongest when an emotional attachment exists and when there is an element of risk or death. When the subject is ready to learn, the unconscious mind can affect physical reality. By individuation, I mean, "becoming a single homogenous being †¦. Bec oming one’s own self †¦. Coming into selfhood." 1 To begin showing how this process takes place in Prospero, I would like to take issue with some traditional views of the character. Many critics see Prospero as completely in control of everything that takes place on his island. He is seen as all-knowing, having a perfect plan in place, often seen as calm, as good, as the main force of reason and logic and Man’s highest qualities. I do not dispute all of this. Prospero is an amazingly talented, wise, mature man in control of himself and his environment, but he is not perfect. This is a play showing growth and education in its characters, but most of all, the growth and education of Prospero himself. At the outset, he is a man in struggle, an embittered man, a vengeful tyrannical man; not God, unless it is the cruel anthropomorphic God of the early Old Testament. Analysis of Shakespeare's The Tempest - A Jungian Interpretation :: Shakespeare The Tempest A Jungian Interpretation of the Tempest    Shakespeare’s Tempest lends itself to many different levels of meaning and interpretation. The play can be seen on a realistic plane as a tale of political power and social responsibility. It can be seen as allegory examining the growth of the human spirit. The Tempest investigates marriage, love, culture. It is symbolic of man’s rational higher instincts verses his animal natural tendencies. This is a play of repentance, power, revenge and fate that can also be seen as fantasy, dream, imagination, metaphor or magic. The Tempest should be allowed to represent many points of view, even those that the author was not consciously or unconsciously aware when he wrote it. One outlook does not invalidate the others. I propose to illustrate The Tempest as a play about what is occurring in the protagonist’s mind. To be more specific, it is the growth, maturing and individuation of Prospero. Shakespeare, in a sense of which he could not be conscious, was anticipating Freud and Jung. His servants, Ariel and Caliban, are the agents of synchronicity. By synchronicity, I mean meaningful coincidence; an acausal principle relating inner mind to the external world; a vehicle whereby the ego, if it is open, can glimpse the Self. In Jung’s terms, it is strongest when an emotional attachment exists and when there is an element of risk or death. When the subject is ready to learn, the unconscious mind can affect physical reality. By individuation, I mean, "becoming a single homogenous being †¦. Bec oming one’s own self †¦. Coming into selfhood." 1 To begin showing how this process takes place in Prospero, I would like to take issue with some traditional views of the character. Many critics see Prospero as completely in control of everything that takes place on his island. He is seen as all-knowing, having a perfect plan in place, often seen as calm, as good, as the main force of reason and logic and Man’s highest qualities. I do not dispute all of this. Prospero is an amazingly talented, wise, mature man in control of himself and his environment, but he is not perfect. This is a play showing growth and education in its characters, but most of all, the growth and education of Prospero himself. At the outset, he is a man in struggle, an embittered man, a vengeful tyrannical man; not God, unless it is the cruel anthropomorphic God of the early Old Testament.

Different Ways in Which Ted Hughes Portrays Nature in His Poems

Compare the different ways in which Ted Hughes portrays nature in his poems as well as themes and ideas, you should consider the poems techniques? Ted Hughes is an English poet who was inspired by nature at his homeland in Yorkshire and wrote countless poems on this topic. I have studied several poems (Thistles, The thought fox, the jaguar, the horses, Hawk roosting, Pike, and Ghost Crabs). Within these poems I am going to compare the ways and techniques in which Ted Hughes portrays nature using poetic technique and language.Firstly Ted Hughes Uses personification to portray human senses and appearances, In ‘Thistles’ it says ‘fighting back over the same ground’ and ‘spike the summer air’ . These quotes from the poem create imagery as if the thistles have actually come alive and are fighting. This is used to make the poem interesting to the reader. Secondly in ‘Hawk Roosting’ it says ‘Nothing has changed since I began ‘. This poem is written from the hawks perspective . This is done so we as humans can see and relate to what the character and feelings of the hawk are.The hawks’ thoughts portray its natural instincts in the wild, it says ‘I kill where I please because it is all mine’. This shows that Hawks are ruthless killing machines and think that they are top of the picking order. This technique brings the character alive and creates more satisfaction for the reader. Ted Hughes uses anthropomorphism which is writing from an animal’s perspective. This is only used in one of the poems I have studied called ‘hawk roosting’ . This technique is brilliant at portraying the natural characteristics of an animal.In Ted Hughes’ poem ‘The Horses’ he uses pathetic fallacy to alter the image of the animals. Ted Hughes writes ‘steaming and glistening under the flow of light’, this makes the horses seem Godly and magical. This technique c reates imagery therefore making the moment in the poem special and unique. In many of Ted Hughes’ poems he makes nature seem superior to us. For example in ‘Pike’ he says ‘stunned by their own grandeur’ and ’past nightfall I dared not to cast’. These lines create the illusion that pike are dangerous large hunting animals that even humans should be scared of.But all they are is small fish that eat smaller fish at the bottom of a pond. But yet they seem worse in the poem due to the way Ted Hughes has described them. Ted Hughes makes nature seem superior to us in ‘The Horses’ when he says ’steaming and glistening ‘and ‘with draped manes’ these lines make the horses seem magical and much better than us as they seem so pure and seem to have so much strength especially in the line ‘their hung heads as patient as the horizons’. This makes them seem like majestic statues standing there boldly and purely.

Jung Theory Personality Test I Ended Up With Being...

After taking the Jung theory personality test I ended up with being Extraverted, Intuitive, Feeling and Judging. After reviewing the definitions and results I do feel like this is pretty accurate. I will go into more detail as to how it is. At any time if anyone asked for any help whether it be as simple as holding a door I was glad to assist. Another example is when a close family member needs to borrow money to get through a rough time. I don’t go into great detail as to why they may need the money. I just let them borrow what they can and allow them to pay it back on their terms. I am always glad to help in any way I can to the best of my ability. I also feel like seeing the bigger picture fits well into my personality. Although right now the little things such as working and go to school lead me to that I am picturing the results of that. When I can finally graduate college and get a degree. I am able to work my dream job making money and providing for my son. I always dream of those days and cannot wait until they happen. That is the motivation I need and will always see to keep me going with school and my job. I am classified as an extroverted feeler. Where I can be working or discussing something going on at work and get interrupted. I will pause on what I was discussing with the first person to then help the second person. Once they are taken care of and have what they need I go back to the first person to finish what we was working on or discussing. I like toShow MoreRelatedCategorizing Personality Types Essay1659 Words   |  7 Pagesare ways in which people identify the others surrounding them every day. These personality indicators may seem easy to distinguish; however, at times, finding one’s own personality type can be difficult. In the early 1900s, a Swedish psychologist named Carl Jung introduced the idea of categorizing personalities into identifiable types (Boeree). By investigating the subconscious, Jung was able to classify personality types that have certain characteristics in common. This became known as typologyRead MoreThe, New International Version Essay1790 Words   |  8 Pagesnuances which make us who we are. Though I believe my personality traits have changed over the years, with maturity, I find myself to reflecting on various scenarios realizing that if I only knew this information sooner, the situation could have had a completely different outcome. â€Æ' God Made Me Special â€Å"For you created my inmost being; you knit me together in my mother’s womb. I praise you because I am fearfully and wonderfully made; your works are wonderful, I know that full well.† (Psalm 139:13-14Read MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pages978-0-13-283487-2 ISBN-10: 0-13-283487-1 1. Organizational behavior. I. Judge, Tim. II. Title. HD58.7.R62 2012 658.3—dc23 2011038674 10 9 8 7 6 5 4 3 2 1 ISBN 10: 0-13-283487-1 ISBN 13: 978-0-13-283487-2 Brief Contents Preface xxii 1 2 Introduction 1 What Is Organizational Behavior? 3 The Individual 2 3 4 5 6 7 8 Diversity in Organizations 39 Attitudes and Job Satisfaction 69 Emotions and Moods 97 Personality and Values 131 Perception and Individual Decision Making 165 Motivation

Amazing Sand Dollar Facts

A sand dollar (Echinarachnius parma) is an echinoid, a type of invertebrate animal whose skeletons—called tests—are commonly found on beaches the world over. The test is usually white or grayish-white, with a star-shaped marking in its center. The common name for these animals comes from their likeness to silver dollars. When they are alive, sand dollars look much different. They are covered with short, velvety spines that  are colored purple to reddish brown. Fast Facts: Sand Dollar Scientific Name: Echinarachnius parmaCommon Name(s): Common sand dollar or northern sand dollar; also known as sea cookies, snapper biscuits, sand cakes, cake urchins, or pansy shellsBasic Animal Group: InvertebrateSize: Live adult animals measure between 2–4 inches in diameter, and approximately 1/3 inch thick  Lifespan: 8–10 yearsDiet:  CarnivoreHabitat: Northern parts of the Atlantic and Pacific oceansPopulation: UnknownConservation Status: Not evaluated Description Living animals of the common sand dollar (Echinarachnius parma) species are generally sub-circular, measuring approximately 2–4 inches across, and are coated with spines that are purple, reddish-purple or brown in color. The test of the sand dollar is its endoskeleton—it is called an endoskeleton because it lies underneath the sand dollars  spines and skin, and it is made of fused calcareous plates. This is different than the skeletons of other echinoderms—sea stars, basket stars, and brittle stars have smaller plates that are flexible, and the skeleton of sea cucumbers is made up of tiny ossicles buried in the body. The top (aboral) surface of the sand dollar test  has a pattern that looks like five petals. There are five sets of tube feet that extend from these petals, which the sand dollar uses for respiration. The sand dollars anus is located at the rear of the animal—found in the edge of the test below the single vertical line extending from the center of the star. Sand dollars move by using the spines located on their underside.   Daniela Duncan / Getty Images Species Sand dollars are echinoderms, which means like sea stars, sea cucumbers, and sea urchins, they have a radiating arrangement of parts and a body wall stiffened by bony pieces such as spines. In fact, they are basically flat sea urchins and are in the same class, Echinoidea, as sea urchins. This class is divided into two groups: the regular echinoids (sea urchins and pencil urchins) and irregular echinoids (heart urchins, sea biscuits, and sand dollars). The irregular echinoids have a front, a back and basic bilateral symmetry on top of the normal pentameral symmetry (five parts around a center) that regular echinoids possess.   There are many species  of sand dollars. Besides E. parma, those found commonly in the United States include: Dendraster excentricus  (Eccentric, western, or Pacific sand dollar) are found in the Pacific Ocean from Alaska to Baja, California. These sand dollars grow to about 4 inches across and have gray, purple or blackish spines.Clypeaster subdepressus  (Sand dollar, sea biscuit) live in the Atlantic Ocean and the Caribbean Sea, from the Carolinas to Brazil.  Mellita sp. (Keyhole sand dollars or keyhole urchins) are found in tropical waters in the Atlantic, Pacific, and the Caribbean Sea. There are approximately 11 species of keyhole sand dollars. Sand dollars are classified as follows: Kingdom: AnimaliaPhylum: EchinodermataClass:  Clypeasteroida (includes sand dollars and sea biscuits) Habitat and Distribution Common sand dollars have been found throughout the North Pacific and eastern North Atlantic oceans, at locations from just below the intertidal zone to more than 7,000 feet.  As their name suggests, sand dollars prefer to live in the sand, in densities ranging between .5 and 215 per 10.7 square foot. They use their spines to burrow into the sand, where they seek protection and food.  Adult sand dollars—those over 2 inches in diameter—live in the intertidal zone. Most sand dollars live in seawater (saline environments), although some species do occur in estuarine habitats which combine of river and lake water, and are chemically distinct from saline or freshwater environments. Studies show that sand dollars require a certain level of salinity to fertilize their eggs. The sand dollar uses its spines to burrow into sand. Douglas Klug / Getty Images Diet and Behavior Sand dollars feed on small food particles in the sand, typically microscopically sized algae, but they do also eat fragments of other animals and have been classed as carnivores according to the World Register of Marine Species. The particles land on the spines, and then are transported to the sand dollars mouth by its tube feet, pedicellaria (pincers), and mucous-coated cilia. Some sea urchins rest on their edges in the sand to maximize their ability to catch prey that is floating by.   Like other sea urchins, the mouth of a sand dollar is called Aristotles lantern and is made up of five jaws. If you pick up a sand dollar test and shake it gently, you may hear the pieces of the mouth rattling inside. Reproduction and Offspring There are male and female sand dollars, although, from the outside, it is difficult to tell which is which. Reproduction is sexual and accomplished by the sand dollars releasing eggs and sperm into the water. The fertilized eggs are yellow in color and coated in a protective jelly, with an average diameter of about 135 micros, or 1/500th of an inch. They develop into tiny larvae, which feed and move using cilia. After several weeks, the larva settles to the bottom, where it metamorphoses. Juveniles (under 2 inches in diameter) are found in the subtidal zones and slowly migrate into exposed beach areas as they mature; the smallest are found in the highest beach elevations. They can bury themselves in the sand up to two inches deep, and very dense populations can stack themselves up to three animals deep. Threats Sand dollars may be affected by fishing, especially from bottom trawling, ocean acidification, which may affect the ability to form the test;  climate change, which might affect available habitat; and collection. Reduced salinity lowers fertilization rates. Although you can find plenty of information on how to preserve sand dollars, you should collect only dead sand dollars, never live ones. Sand dollars are not eaten by humans, but they can be prey for sea stars, fish, and crabs. Conservation Status The sand dollar is not currently listed as an endangered species. Sand Dollars and Humans Sand dollar tests are sold in shell shops and on the internet, for decorative purposes or souvenirs and often with a card or inscription referencing the  Legend of the Sand Dollar. Such references are associated with Christian mythology, suggesting that the five-pointed star in the center of the top of the sand dollars test is a representation of the Star of Bethlehem that guided the wise men to the baby Jesus. The five openings in the test are said to represent Jesuss wounds during his crucifixion: the four wounds in his hands and feet and the fifth in his side. On the underside of the sand dollar test, it is said that there is an outline of a Christmas poinsettia; and if you break it open, you will find five small bones that represent doves of peace. These doves are actually the five jaws of the sand dollars mouth (Aristotles lantern).   Other lore about sand dollars references the washed-up tests as mermaid coins or coins from Atlantis. Sources Allen, Jonathan D., and Jan A. Pechenik. Understanding the Effects of Low Salinity on Fertilization Success and Early Development in the Sand Dollar Echinarachnius Parma. The Biological Bulletin 218 (2010): 189–99. Print.Brown, Christopher L. Substrate Preference and Test Morphology of a Sand Dollar (Echinarachnius Parma) Population in the Gulf of Maine. Bios 54.4 (1983): 246–54. Print.Coulombe, Deborah. Seaside Naturalist: A Guide to Study at the Seashore. Simon Schuster, 1980..Echinarachnius parma (Lamarck, 1816). World Register of Marine Species.Echinarachnius parma (Lamarck 1816). Encyclopedia of Life.  Ellers, Olaf, and Malcolm Telford. Collection of Food by Oral Surface Podia in the Sand Dollar, Echinarachnius Parma (Lamarck). The Biological Bulletin 166.3 (1984): 574–82. Print.Harold, Antony S., and Malcolm Telford. Substrate Preference and Distribution of the Northern Sand Dollar, Echinarachnius Parma (Lamarck). International Echinoderms Conference. Ed . Lawrence, J.M.: A.A. Balkema, 1982. Print.Kroh, Andreas. Clypeasteroida. World Echinoidea Database, 2013.Pellissier, Hank. Local Intelligence: Sand Dollars. The New York Times, January 8, 2011. Smith, Andrew. B. Skeletal morphology of sand dollars and their relatives. The Echinoid Directory. Waggoner, Ben. Introduction to the Echinoidea. University of California Museum of Paleontology, 2001.

The Ethics Of Animal Testing - 3440 Words

Table of Contents Introduction 2 Chapter 1 – Agree with animal experiments 3 Introduction 3 Safety 3 Great contribution of animal experiments 5 Chapter 2 – Against Animal experiments 7 Introduction 7 Experiment animals have rights 7 Scientific Limitations of Using Animals 10 Conclusion 12 Reference 13 Table of figures Figure 1 – Chimpanzees are trained to be astronauts. 6 Figure 2 – monkey cages covered with waste and feces 8 Figure 3 – disabled monkeys 9 Introduction Animal experiments or laboratory animal science have been a popular controversial issue. Since the seventeenth century, there are debates on the ethics of animal testing. The ultimate goal of the development of laboratory animal science, that is, through the animal studies of the phenomenon of life itself, and then push the use of human, explore the mysteries of human life, control of human diseases and aging and prolong human life. Nowadays, Animal experiments are permitted in many countries. In the other hand, there are also many dissenting voices. They said animal testing is ‘inhumane’. It is too cruel and has potentially dangerous to human beings and Ecosystem. However, Animal experiments are generally used in the development and testing of new medicines. It is estimated worldwide that the number of vertebrate animals using for animal experiments ranges from the tens of millions to more than 100 million used annually. And Animal experiment had made a great contributi on in the field of science,Show MoreRelatedEthics of Animal Testing754 Words   |  3 PagesEthics of Animal Testing For my paper I chose the topic of animal testing because I have always been very passionate for animals and against animal abuse. I have never believed in animal testing and that there were always other alternatives. I wanted to look further into and educate myself about what is being done about this and why it is an ethical issue. I have come up with an axiom to summarize this topic. Testing animals in research revolves around the relative or moral value of humans and animalsRead MoreThe Ethics Of Animal Testing1534 Words   |  7 Pagessucceed in many areas, but has also damaged the basic ethics and morals in some of us. Today on television, we see the over dramatized body spray commercials or a famous celebrity advertising their favorite shampoo and stating its claims, but what most do not know is that a couple or couple hundred, animals were killed to approve, by law, of that product. This act is called animal testing, which is the method or experiment that forces an animal to g o through any harm or distress (Thew). I do not agreeRead MoreThe Ethics Of Animal Testing1299 Words   |  6 PagesMrs. ------ English 11 11 June 2017 Animal Testing Animal testing dates back all the way to Greek physician scientists like Aristotle and Erasistratus. Greek scientist conducted experiments to understand the anatomy, physiology, pathology, and pharmacology just like our scientists do today. The moral ethics of animal testing has always been questioned, but many cures and treatments have been found due to animal testing discoveries. Animal testing is necessary for humankind s overall wellRead MoreEssay on Animal Testing Ethics646 Words   |  3 PagesAnimal Testing Ethics Is animal testing right or wrong? No one has really answered that so far. Everyone has their own opinion about it. I personally think that if we are not abusing the testing it should be allowed. I dont think it is necessary to test animals for every little thing that goes on the market but sure why not when it relates to a life or death thing like cancer. How else would we make sure the medications wouldn’t kill us? Safety tests are conductedRead MoreThe Ethics Of Animal Testing2235 Words   |  9 Pagesâ€Å"With all things being equal, the simplest explanation tends to be the right one† (William of Ockham). Animals generally are used to be tested on by researchers for a various amount of reasons. Researchers and scientists worldwide, are determined to find solutions to finding cures to diseases, and any other consumer products that include cosmetic products, that humans use. The term FDA (Food Drug Administration) was created in the year of 1906, by Theodore Roosevelt and Harvey Washington WileyRead MoreThe Ethics Of Animal Testing On Cosmetic Products2035 Words   |  9 Pagesout in hives and a rash. What did you do wrong? You assume that all the products you used were safe because you bought it in the store, but was it thoroughly and properly tested to the extent of use? Most consumers are concerned with the ethics of animal testing on cosmetic products. But, are they aware o f the accuracy of these tests? And are there other advanced options? Cosmetics are not limited to women’s make-up. They include face creams, baby oils, skin care products, deodorants, lotionsRead MoreEssay The Ethics of Medical Animal Testing1941 Words   |  8 Pageshuman race comes before any other consideration. This is the justification for the use of nonhuman animal testing in medicine. Of course this argument brings issues into play that are both ethical and professional and need exploring before a definitive answer can be given. The Rights of â€Å"Lesser Life Forms† Animals have rights. This is a statement that very few people will disagree with. Animal cruelty as an end unto itself (i.e. for entertainment) is just wrong. Short of being a sociopath IRead MoreThe Ethics of Animal Testing for Vaccine Development and Potential Alternatives 1983 Words   |  8 PagesAnimal testing is important to ensure the safety of a variety of products, specifically pharmaceuticals, vaccines, and medical devices used for surgery and other treatments. It has also been used throughout history for various purposes. Once an unregulated practice, today there are laws, regulations, and requirements associated with the ethical use of animal models. In the United States, animal studies are now required before moving on to clinical trials. Legalities aside, controversy still arisesRead MoreCost-Benefit Analysis Of The Ethics Of Animal Testing1606 Words   |  7 Pagesconsideration† view that all animals, including humans, have the same right to not suffer or b e harmed. A cost-benefit analysis justifying these types of experiments should be used to evaluate the appropriateness of using animals for the research. The United Kingdom has adopted this perspective calling for a complete ban on all experiments that cause more harm to the animals than would be of benefit to humans. The United Kingdom has historically been a leader in terms of regulating animal research and has bannedRead MoreAnimal Experimentation And Biomedical Ethics Essay1738 Words   |  7 PagesAnimal activists and scientists experience ongoing conflict between animal experimentation and biomedical ethics. Animal testing is one of the oldest methods of experimentation. In the 1980s, the animal rights movement and the argument surrounding the ethics came under fire. As a result of this movement, the experimental procedures became public, giving more incentive to the activists and momentum to their cause. The ethics of animal experimentation come into question in everything f rom beauty products

Integrated Business Experience 1

Question: Discuss about the Integrated Business Experience 1. Answer: Introduction This assignment is based on the case study of Axel Springer, which has achieved huge success during the digital media transformation. This assignment discusses on the key strategic action taken by the CEO of Axel Springer during the period of digital transformation. At the same time, the assignment also focuses on the strategic issues faced by the company. Apart from that, the discussion on the competitors and companys strategic position has also been carried on in this assignment. Key strategic action taken by Mathias Dopfner During the period of digital transformation of print media, Mathias Dopfner, the CEO of Axel Springer took a unique strategic action, which included the process of two-stage digital transformation. In the first stage, the company took on the organic growth strategy that focused on increasing profitability and involving the process of digitization in to the culture of the organization. On the other hand, in second stage, the company took the strategy to be The Leading Digital Publisher within the industry. The digital transformation strategy took by Axel Springer was quite different from the strategies taken by the other companies in the same industry. The main difference between the strategies taken by Axel Springer and other organizations is that Axel Springer focused specially on its contents and team spirit, while, the other organizations focused specially on the distribution channels (KljajiĆ¡ and KljajiĆ¡ 2015). In 2013 to 2014, the digital transformation of Axel Springer achieved huge success within the industry. The success started on 2013, when the revenue of the company reached to $3.9 billion and EBITDA reached to $625 million. During 2014, the business of the company expanded to 44 countries and had 98 million digital visitors I worldwide basis. In 2014, it acquired many new assets and the company achieved new strategic opportunities in the international market. The main reasons behind this huge success were its strategies to accept entrepreneurial and diverse personalities, digital divisions and rejection of silos (Knoche 2015). Strategic issues faced by Axel Springer The major strategic issues that Axel Springer faces are as follows: The first issue that the organization faced is that the company fails to provide the updated news consistently. At the same time, the company does not provide the layer of stories. The company focuses more on the process of installing and transforming the print mentality to digital mentality (Vidas-Bubanja and Bubanja 2015). Another issue was regarding the expansion of business. Though the company had large coverage, still it fails to develop its business by acquiring new assets at reasonable price. The competitive market increased the value of the assets, which created a big trouble for the company to continue its business expansion (KljajiĆ¡ and KljajiĆ¡ 2015). Both of the above-mentioned issues are the strategic issue because these are related to the business operation strategy. In case of the first issue, it is related to the strategies taken by the company regarding its news contents. On the other side, in case of the second issue, it is related to the business expansion strategy of the company (Herbert 2015). These two above-mentioned strategic issues affected the business of the company. As the company failed to provide updated news on a regular basis, the interests of the customers has reduced and if it goes on, then in future, the company will lose a large number of customers. At the same time, if the company fails to expand its business by acquiring new assets, then it will be more difficult for the company to expand its business in future because the value and price of the assets may increase more (KljajiĆ¡ and KljajiĆ¡ 2015). Due to this, the company will not be able to compete with the large companies in the industry. In order to configure the issue, at first the company needs to focus on the quality of its news. The news must be updated and as per the demand of the people. At the same time, the company needs to take improved strategies other than Idealos and KaufDA for expanding its business. Type of competitors Beyond 2014, the new technology experts are in the best position to take advantage in the evolving digital world. The main reason behind this is the new technology experts have the knowledge and expertise is using advanced technology of digital media (Knoche 2015). For example, Google and Apple use advanced technology to provide the most updated news to the public as soon as possible. At the same time, the new technology experts can produce the contents as per the evolving demand of the customers. They are able to accept the change quickly. With the help of the RACE planning framework, the new technology experts can reach to huge number of customers (Hayles 2012). However, the old media content experts are not much flexible with the advanced technology. Though they are good in producing branded or rich contents, they are not efficient in accepting the rapid change in the market demand. Strategic position of Axel Springer In future, Axel Springer must be at the leading position in the marketplace. In order to achieve the leading market position, the company needs to take the following strategies: Recommendation for question 1: Axel Springer must maintain the diverse personalities, entrepreneur skills, digital divisions, and rejection of silos Recommendation for question 2: Always provide the updated news to the people. The company must change its quality of the contents and the contents must be as per the new demand in the market. Recommendation for question 3: The Company can reduce its production cost by introducing advanced technology Recommendation for question 4: In order to achieve the leading market position, the company must have the distinctive competencies like, innovative marketing, advanced but simple technology and large customer base. Conclusion In this assignment, it has identified that Axel Springer was one of the leading companies in print media until 2014. After 2014, the company started to face several strategic issues. Due to this, the company failed to improve its performance and expand its business further. The company needs to improve its content quality and introduce advanced technologies to get back the leading market position in future. Reference list: Hayles, N.K., 2012.How we think: Digital media and contemporary technogenesis. University of Chicago Press. Herbert, J., 2015.Journalism in the digital age: theory and practice for broadcast, print and online media. CRC Press. KljajiĆ¡, V. and KljajiĆ¡, M., 2015. Printed Vs On-Line Media And Challenges For Editorial Concepts: Examples Of News Magazines In Serbia.Socioloski Pregled,49(1). Knoche, M., 2015. The Media Industrys Structural Transformation in Capitalism and the Role of the State: Media Economics in the Age of Digital Communications.tripleC: Communication, Capitalism Critique. Open Access Journal for a Global Sustainable Information Society,14(1), pp.18-47. Vidas-Bubanja, M. and Bubanja, I., 2015. 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