To Kill a Mockingbird Analysis

Themes play an important role in the novel for it presents the main dead or the underlying meaning of the literary work. In To Kill a Mockingbird, the themes are made to surface through the shared feelings and attitudes of the main characters like Scout, Gem and Tactics Finch. The characters' thoughts and conversations, especially the ideas which are repeated in several dialogue exchanges and their actions in significant events also develop the novel's themes. The novel presents the oldest yet timeless conflict between good versus evil.This is evident in most situations and conversations which explored human morality and the innateness of oddness and evilness of people in the society. Tactics Finch represents the moral voice of the novel because he believes that people have aspects of both good and evil, but good will always prevail. He has never lost his faith on the goodness of man amidst the fact that man has also the tendency to do bad things. In the novel, he struggles to defend a black man of false accusation in a racist society but he never gives up and firmly holds on unto the idea that someday the truth and the good will overpower racism in their community.The same theme is manifested through the experiences of Scout and Gem. Tactics, their father, teaches them to believe in the goodness of all people and values and morals guide everyone in their actions but as the story progresses, both children are exposed to the reality that the world isn't really that perfect. Their innocence is stripped away from them through several incidents that made them think twice of their father's belief.Scout, in the beginning, is an innocent and good -hearted little girl who has no experience with the evils of the world but as she encounters racial discrimination in their town, she starts to get confused and questions everything around her. Gem, n the other hand, is older and in the midst Of entering puberty but the effect of the societal prejudice to a convicted black ma n is much graver compared to Scout's. Gem gets frustrated and disappointed to the harsh reality that sometimes justices will not prevail. This leaves him vulnerable and traumatized in an important facet of his life.Harper Lee manages to exhibit children's transition from innocence to maturity. She intelligently portrayed the fact that at some point in time in a significant event, children will be bound to graduate from their innocence and learn the facts about life and its imperfections. With children as the main characters in the novel, education is but obvious for a theme. In the initial chapters, the novel discusses the difference between institutionalized education and education at home. A conflict emerges as Miss Caroline scolds her for being too advance for their class.Scout gets disappointed for being punished because she is taught well in home by her father and their black servant. Miss Caroline even reminds Scout to tell her father that he shouldn't teach his child because he doesn't really know how to. He is in no position to teach for he is not a teacher. This conflict shows criticism to institutionalized education. This presents the conceitedness of teachers and the curriculum in providing education to learners. The system is too strict and traditional in their pedagogies thus resulting to ineffectiveness in developing and molding a child's intelligence and ability.Clearly, Lee expresses a lack of belief in the Institutionalized educational system. Furthermore, this makes one realize that true education is not experienced in school but outside it. Education shouldn't be limited in the four walls of the classroom; instead it should be brought out to the outside world where reality and life lessons are best learned through experience. The novel also presents moral education in question. Scout believes that she learns moral lessons best in home rather in school. Her teachers appear to be hypocritical as they teach things that are not even true in real ity.Scout notices this most obviously when learning about the Holocaust. Miss Gates explains that such oppression of one group of people could never happen in the United States however racial discrimination to black people is very evident in their town. Scout sees conflict with the lesson aught by Miss Gates when she heard her talk about black people and say : â€Å"time somebody taught them a lesson, they thought they was getting' way above themselves, an' the next thing they think they can do is marry us. This makes Scout doubt her education and rather listen to her father than to attend school. Hypocrisy is apparent in the system. The teachers breach what they teach thus emphasizing the incompetence and ineffectiveness of instruction provided by the educational institutions. This further implies that moral education and good values are not necessary best taught in school. Sometimes, it is best learned from other places like ones home. In a town of Macomb, Alabama, Lee illustrate s the complexities of social hierarchy.The well-off Finches are near the top of the pyramid, the Cunningham family are mere farmers thus Stay in the higher bottom above the white-trash Lowell family. These social statuses greatly confuse the children especially the rules that come along with them. Because of the structure, the children are prop bibbed to mingle with other families who are lesser in standing. This frustrates them most especially Scout because she ants to choose her own friends based on her definition of what makes a good person and not because of family income.The novel presents the dilemma of social inequality. The story takes place during the Great Depression thus social standing is as important as survival. People battle with society rules and structure. Lee exhibits how injustice and partiality divides a community and hinders human interaction thus contributing nothing but negativity to the people and the society as a whole. Racism, which is closely related to so cial inequality, is another focus of the novel. Harper Lee creates Macomb as a town separated by race.Harper Lee shows the bitterness that remains in the whites five decades after the end of slavery. This bitterness is best illustrated by the way that the way blacks are still oppressed, not by force but by fear and suppression. California, the Finch's servant is to be exceptionally bright, she even teaches Scout to write in script, but because she is black and a woman she cannot land a better job. The whites belittle and harass the blacks because they firmly believe that they are greater and more superior. This racial tension foreshadows Tom Robinsons case.Right in the beginning, everybody knows that Tom is innocent but because he is a black man, the prejudice jury still convicted him guilty of harassing and raping a white woman. The conclusion of the Tom Robinsons case ends with Tom being shot repeatedly while trying to escape despite his injury. Racism is considered as a social di sease. It brings out the evil nature of man as prejudice and discrimination overpowers conscience and moral code. It is through this novel that people are made to understand how nobody can ever benefit from racism.It only causes the creation of walls teen people thus hindering relationships and interactions to blossom. Lee shows the significance of human perspective in the processing of events and solving of problems. The character's outlook in life is deemed important in the development of the story and how each managed to understand the situation. In the novel, Tactics encourages Scout and Gem to be more considerate of other people and understand their situations. The children shouldn't immediately judge as it is not fair to the others.Tactics urges his children to try to step into other people's shoes to understand how they see he world: â€Å"You never really understand a person until you consider things from his point of view . Until you climb into his skin and walk around in it. † This lesson helps Scout gain insight into how other people view life and the world. Moreover, this broadens her moral education and social understanding. This theme was evident when Tactics requires Gem to go to Mrs.. Double's house to read to her as punishment for cutting all the flowers in her front yard.Gem didn't like Mrs.. Dubos and claims that she is an awful woman. Tactics tells Gem and Scout to try to understand Mrs.. Double's point of view. She is an old woman, very set her in ways, and she is entirely alone in the world. Gem and Scout agree to visit her and from that experience, they understood how she felt because they were able to see the world from her perspective. Scout applies her father's lesson when she meets Boo Raddled, a black man who kept himself hidden from the public because of the unjust and prejudice treatment.After she walks him home, Scout stands on Boob's porch and imagines many of the events of the story (Tactics shooting the mad dog the chil dren finding Boob's presents in the oak tree) as they must have looked to Boo. She then last realizes the love and protection that he has silently offered her and Gem all along. Scout's ability to assume another person's perspective sympathetically is the culmination of the novel. The final theme and probably the most significant is the mockingbird which represents the idea of innocence. Remember it's a sin to kill a mockingbird. † That was the only time I ever heard Tactics say it was a sin to do something, and I asked Miss Maude about it. â€Å"Your father's right,† she said. â€Å"Mockingbirds don't do one thing but make music for us to enjoy .. .But sing their hearts out for us. That's why it's a sin to kill a mockingbird. † When Scout and Gem receive arraigns for Christmas, Tactics tells them that although he would prefer that they practice their shooting with tin cans, if they must shoot at living things, they must never shoot at mockingbirds.Tactics explai ns that it is a sin to kill a mockingbird. Clearly, this is the title scene, but the theme continues throughout the book. Miss Maude explains why Tactics is correct – mockingbirds never do anyone any harm, and are not pests in any way. All they do is sing beautifully and live peacefully. Therefore, it is a sin to kill them. The mockingbird represents true goodness and purity. Tom Robinson is one example of a human â€Å"mockingbird†. He is accused of raping and beating Malay Lowell, but is innocent of the charges.

Don Quixote Response

Michael B Reader Response (Don Quixote) Don Quixote is an alias taken up by a middle aged man in La Mancha Spain who has driven himself mad through the reading of old chivalrous stories that tell of knights and great battles. He soon decides to become a knight and after finding and fixes his old family armor sets off for adventures and glory. Obviously these books have had profound effects on him as he loses his grip on reality. The first incident happens when he comes upon an inn that he believes to be a castle where he insists that the innkeeper, who he believes to be a king, knight him.He spends the entire night there until he gets into a fight with some men who try to take his armor out of their mule’s trough and he attacks them. Soon after the innkeeper pronounces him a knight simply to be rid of him. Cervantes draws the reader in with his use of Don Quixote’s perspective. Quixote sees what his imagination creates from these stories he’s read and not what is actually there or happening. Later after he leaves the inn Don Quixote hears crying and comes across a boy being flogged by a farmer.When questioned the farmer explains that the boy has been failing in his duties but the boy tells Quixote that the farmer has not been paying him. Don Quixote hearing this thinks that the farmer is a knight and tells the man to pay the boy. When the boy tries to explain that the farmer is not a knight Quixote ignores him and asks the farmer to swear on his knighthood that he will pay the boy and once Quixote leaves the farmer continues to beat the boy but this time more severely.Cervantes here gives us a perfect example of why the modern term Quixotism was coined from the novel Don Quixote. The definition of quixotism is when someone has succumbed to misguided idealism. In this scene Don Quixote because of his misplaced faith in the old stories of chivalry intervenes in a situation and only succeeds in making things worse for the boy he had originally tried to help.Another example of this Quixotism in the novel is when Don Quixote attacks a windmill believing it to be giants and ends up making himself look foolish in front of his squire who for some reason tries to ignore the fact that his master is clearly unhinged mentally. This brings to mind that although Quixote’s actions are admirable they are doomed to fail because he is out of touch with the world he lives in. Both of these situations show that our intentions however admirable may succumb to failure if the onsequences of our actions are not considered. Opposingly it was G. K. Chesterton a British journalist of the time that claims that by writing from this perspective it made it difficult for â€Å"modern† men and women (of their time) to take the values of chivalry seriously. Don Quixote can be looked at from many different angles whether they be as a commentary on chivalry, a comedy, or even a more philosophical way considering the idealism Don Quixote is so known for.

Advertising Appeals

Dissertation On Study of advertising appeals used by the top Indian brands and its impact on consumer purchase. By SHARMA  PRATEEK JAYANT A0102210041 MBA (M&S) Class of 2012 Under the Supervision of Mrs. TEENA BAGGA FACULTY Department of Marketing In Partial Fulfillment of the Requirements for the Degree of Master of Business Administration –Marketing & Sales AMITY BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH, SECTOR 125, NOIDA – 201303, UTTAR PRADESH, INDIA-2011 AMITY BUSINESS SCHOOL DECLARATION I, Sharma Prateek Jayant student of Masters of Business Administration from Amity Business School, Amity University Uttar Pradesh hereby declare that I have completed Dissertation on â€Å"Study of advertising appeals used by the top Indian brands and its impact on consumer purchase. † I further declare that the information presented in this project is true and original to the best of my knowledge. Date: Sharma Prateek Jayant Enrollment No: A0102210041 MBA Class of 2010 Place: Noida AMITYUNIVERSITY UTTAR PRADESH AMITYBUSINESSSCHOOL CERTIFICATE Dissertation: Progress Review Stage 1 I, Mrs. Teena Bagga hereby certify that Sharma Prateek Jayant student of Masters of Business Administration at Amity Business School, Amity University Uttar Pradesh has completed first two chapters of dissertation on â€Å"Study of advertising appeals used by the top Indian brands and its impact on consumer purchase†, under my guidance Mrs. Teena Bagga Faculty Department of Marketing TABLE OF CONTENTS CHAPTER- 1 INTRODUCTION 1. 1 Advertising appeals: The Indian â€Å"TOP BRANDS† perspective 1. 2 Purpose of the study 1. 3 Context to the study CHAPTER- 2 REVIEW OF LITERATURE CHAPTER 1: INTRODUCTION 1. 1 Advertising appeals: The Indian â€Å"TOP BRANDS† perspective. The reason to buy any product of any brand is derived by an advertising appeal. An advertising campaign can have more than one advertising appeal. Only one appeal can be used and it can have sub themes in an advertising campaign. The appeal must be unique and must give a positive impression about the product/brand to the target audience. Every appeal that is used by the brands in advertising is as per their competitors. Also, an important aspect of appeal is that it needs to be believable by the audience (Kumar, 1998). The audience tries to comprehend the advertisement and only then their purchase behavior gets inclined towards the brand. Only when the audience behavior is molded by the advertiser towards the brand, their purpose of advertisement is achieved. In order to do so advertisers understand the psychological aspects of the audience and then they try to develop the advertising appeal which can position their attitude towards the brand. For the advertiser it is very important to understand â€Å"How the diffusion of the message takes place in the target audience†. And in order to have a positive diffusion advertiser creates a favorable environment. Advertising mediums play an important role in the advertising message as it directly affects the mind of the target audience. These mediums can be Television, Radio, Internet, Print etc. Psychologists feel that all the human activities are based on the needs (Lamb et al. , 1992, Schewe, 1987). A consumer may have different types of needs like physiological, physical or latent. An individual who has a specific need always looks for the information from the marketing world. When there is a cue which is as per the need of the consumer, then an individual responds for the product/brand. Drivers that are present in individuals, vary at different levels. Consumers may be inclined towards the product because of the aura of prestige which is associated with the advertising appeals. Advertising appeal is the main central message in the advertising message. It arouses the desires and addresses the human need that can be satisfied by the product/brand which is advertised. Appeal is the underlying content in advertising. Advertising appeal and execution are usually interdependent. Advertising appeal can be used in all types of media but the execution style is different for different type of media. Advertising appeal is something which attracts the consumers and develops interest in esteem, sex, fear, security and sensory pleasure. Advertiser uses the word appeal to emphasize on the creativity. Commonly appeals persuade the consumer to invest in the product. Appeals not always have all the product attributes but they create an atmosphere where the target audience’s desires are evoked towards the product. For example, if there is a product for the housewives then the appeal would be related to family. The Indian top brands for the year 2011: India Rank (2011) | Brand Name| Category| | Amul| Milk Powder/Milk/Ice cream| 2| Kingfisher| Beer/Full-service airlines| 3| Big Bazaar| Retail| 4| ICICI Bank| Bank| 5| State Bank Of India| Bank| 6| Airtel| Mobile service provider| 7| LIC| Insurance| 8| Cafe Coffee Day| Coffee| 9| Titan| Watch| 10| Lakme| Cosmetics| SOURCE: Campaign Magazine which releases Asia’s top 1000 brand list every year. have had the best of the advertisi ng mixes with appeals reaching to the audience 1. 2 PURPOSE OF THE STUDY To find out the extent to which consumer purchase gets affected by advertising appeals used by the top Indian brands. . 3 CONTEXT TO THE STUDY Everyday consumers are bombarded with different advertising campaigns but they do not respond to everything as they need something other than just tangibles. There is a need to explore something more than tangibles that can attract their attention. The top brands in India have been able to do this in an excellent manner and today they have reached the top of the charts for the same reason. They were able to do this by using appropriate advertising appeals in their advertising campaigns. CHAPTER 2: REVIEW OF LITERATURE †¢ (Verma, 2009) No communication is complete without feedback or reaction. The intent behind advertising is to persuade consumers to purchase and repurchase the product over and over again, but does the consumer respond to all communications sent by the advertisers? The human brain has a limited processing capacity and consumers have the tendency to process the most useful and appealing information first. Advertisers use different types of appeals and demonstrations to attract and retain customers, but the literature review shows very less work on evaluating the differential impact of various types f appeals on consumer purchase decisions. This study empirically tests the differential influence various advertising appeals create on consumer purchase decisions. †¢ (J. Hornik, August 2010) Marketing managers and scholars have focused substantial attention on the role of advertising message appeal in the persuasion process. The most common appeals (fear, humor, sex, comparative, gain/loss frame, t wo or one sided, and metaphor) have been compared to determine their relative effectiveness. Separate analysis for each response variable, to assess the contribution of several moderating effects on the results has also been performed. A test of heterogeneity indicated the presence of moderators on observed relationships. To supplement the quantitative analysis, a qualitative comparative analysis has been done. Results show that the overall appeal effect between conditions is of small to moderate size and that profound differences exist between appeals while some moderating variables have significant effects on effect sizes in appeal studies. All methods provided the opportunity to obtain results of theoretical and practical interest. †¢ (Nathalie Dens, Sept. 2010) The aim of this study is to investigate interaction effects between branding strategy (new brand versus established brand), advertising execution strategies (informational, positive emotional and negative emotional) and product category involvement (low and high) on consumers’ attitudes towards the product, purchase intention and the (parent) brand. Two analyses are performed in which involvement is manipulated at product category and at individual level. The results show that in general, line extensions of established brands are preferred over new brands. Furthermore, advertising strategy has little impact on consumer responses to line extensions of familiar brands. The type of advertising strategy used does have a significant impact on product and brand attitude and purchase intention for new brands, where negative emotional appeals lead to significantly more negative responses. The results are further moderated by product category involvement. Informational appeals score especially well in high-involvement situations, whereas positive emotional appeals perform better in low-involvement situations. Interestingly, the differences between advertising appeals in both low- and high-involvement conditions are greater for new brands than for extensions. †¢ (Mishra, 2009) Everyday consumers are bombarded with different advertising campaigns but they do not respond as they need something other than tangibles. There is need to explore something more than tangibles that can attract their attention. This can be done by using appropriate advertising appeal in the advertising campaign. If advertising appeal is interesting then it grabs the attention of the customers. It was revealed that persuasiveness, distinctness, perfectness, fascinating, sensational, energetic, aesthetic, elegant and captivating were the factors that emerged for the advertising appeal and dimensions were energetic, sensational, persuasiveness, distinctness and captivating. Factor and dimensions are compared on the basis of gender. It was found that persuasiveness, perfectness, sensational factors and energetic, sensational and persuasiveness dimensions do not vary on the basis of gender as males and females both feel that these factors and dimensions are important but females perceive that distinctness factor and dimension and aesthetic factor is more important than males but for males fascinating factor is more important than the females. †¢ As per the books referred There are mainly two types of appeals rational and emotional appeals. Rational appeal addresses the consumer’s functional needs of the product. Kotler (2000) opined that rational appeal is based on logic and product are been sold by highlighting the product attributes, quality, its problem solving capacity and its performance. Rational appeals are informative in nature and it focuses on the suitability of the product. This appeal is used by consumer durables and in competitive advertising. There are different types of rational appeal like feature appeal that focuses on important traits and features of the product. Information content in such kind of advertisement is very rich. It is used by high involvement product. There is another type of appeal named as competitive advantage appeal which gives a comparative picture of two or more brands. Comparison can be direct or indirect depending upon the brand and the product category. Price appeal is another type of rational appeal which focuses on the price or value of the product. This appeal is also used during the festival season. News appeal is used when a new product is introduced in the market or if certain modifications are done in the existing products. When the message is to be communicated to a larger audience and it is the established brand then popularity appeal is used as it emphasizes on the experience of the satisfied consumers. Rational appeals are based on the logic and reason to buy to product. In the actual scenario both the appeals i. e. , rational and emotional appeals works together. Emotional appeals are woven with the sensation of fun, love, enjoyment, fear etc. Ramaswamy and Namakumari, 2002). Kotler (2000) opined that there could be positive emotions as well as negative emotions but in the advertising campaign negative emotions can be converted to positive emotions. Emotional appeal is the feeling associated with the product. There are certain dreams and hope which are present in the individual which works consciously or subconsciously and gives pleasant feeling in the individual’ s psyche. Emotions also help in arousing and directing the behavior of an individual (Morris, 1999). Emotions also affect the consumer’s memory. When the state of mind is excited or agitated then it prompts the consumer to buy the product (Chunawalla et al, 1998). Therefore, emotional appeals are known as transformational appeals as they transform the feelings of the consumers towards the product. It gives positive mood to the consumers as it is related to the psychological attribute of the consumer. Emotional appeals are more effective for the older market then the newer or the younger market. When the emotional appeals are used in the advertising then consumption pattern of the product is very enjoyable. Sex appeal is used in the advertisement of soaps Audience is attracted as the desire is evoked and then it helps in selling the product. Sex appeal mainly helps in attracting the opposite gender masculine or feminine (Wright, 2000). According to Bradley (1995) sex appeal considered to be an offence sometimes depending upon the culture and the country but if the sex appeal is not obscene then it is acceptable in the society. For the perfumes and cosmetics love appeal is used. These appeals are used more younger generation.

For the US Gov. Exam Essay Example | Topics and Well Written Essays - 1750 words

For the US Gov. Exam - Essay Example g laws, can neither of them consist with the ends of society and government, which men would not quit the freedom of the state of nature for, and tie themselves up under, were it not to preserve their lives, liberties and fortunes; and by stated rules of right and property to secure their peace and quiet.† Thomas Paine (1997, 6), another figure whose influence on early American thinkers cannot be understated, warned in his pamphlet Common Sense â€Å"the king is not to be trusted without being looked after, or in other words, a thirst for absolute power is the natural disease of the monarchy.† With anti-monarchist influences like Locke and Paine, it’s not wonders that the architects of the American constitution constructed a political system that significantly limited the powers of the executive branch and instituted a number of difficult-to-navigate checks and balances. Much debate surrounded the exact role of the President during the early constitutional debates that followed the American Revolution. However, it was universally agreed upon that a strong separation of powers was needed. Much of the debate surrounded exactly how powerful, or how weak, the executive branch, headed by the President, was to be. The founders of the American constitution agreed (MacDonald, 1994, 126) â€Å"that safety and ordered liberty cannot exist without competent government and that government without an executive authority is no government at all.† Ultimately, the founders agreed on a concept that would create a natural and permanent tension between the President, the chief executive, and the members of Congress who were responsible for the legislation of the nation’s laws. They did this be ensuring that the new constitution contained (Thach, 1969, 70)â€Å"no constitutional legal barrier which Congress could not at pleasure cross.† This intuit ional strength that the founders granted Congress would significantly diminish the powers of the American executive, especially when

Are people born Gay Essay Example | Topics and Well Written Essays - 750 words

Are people born Gay - Essay Example My thesis statement is that, people are born gay and cannot change their sexual orientation. This essay will focus on this debate and the views of different writers for, or against this view. Approximately 2-5% of men are gay, and the statistics for women is half that of men. (Rahman & Wilson, 2003). The disparity here is explained by the fact that women are influenced by their culture as well as situations, unlike men. Nathaniel Lehrman (2005) stated that even after years of study, there is no evidence of a gay gene. The votes to normalize homosexuality seem to suggest that it is an inborn trait, but to him, this vote is political and not scientific. It is in the late 1970s that the term orientation began to be used in place of the word preference. This change he states has led many people to think that homosexuality is innate. The author sites examples of people who were previously engaged in gay relationships but had since stopped and are in stable relationships with the people of the opposite sex. Another explanation that he gives for his stand is that there is no clear description of what being gay is. Having attractions to the people of the same gender as you does not mean that you are gay. He uses this disparity to justify his belief that no one is born a homosexual. Nathaniel argues that the tests that claim that there is DNA proof to show that there are gay genes falls short of significance. The fact that there is no clear evidence pointing to the possibility of gay genes makes it hard to prove the same. According to research, some children who face maltreatment while younger become gay when they become adults. (Roberts & Koenen, 2013). Factors such as having a drunkard parent, parental mental illness and presence of a step-parent affect a child’s sexual orientation once they grow into adulthood. This study goes to show that there are other factors that may lead to one becoming gay, but the

High altitude Essay Example | Topics and Well Written Essays - 1000 words

High altitude - Essay Example The results, as illustrated in figure 1 and 2, showed that there are changes in the cardiovascular system after exercise. There is increased value in both the systolic and diastolic blood pressure and heart rate. The result regarding the blood pressure is consistent with other researches (Kelley & Kelley, 2000) which indicated that there is a progressive increase both the systolic and diastolic pressure. The result regarding heart rate is also consistent with several studies (Arroll & Beaglehole, 1992) which indicated that there should be an increase in the heart rate after exercise. These changes in the cardiovascular system can be associated with the increase in the release of adrenaline after exercise which can cause an increase in the heart rate and blood pressure (Van Hoof et al, 1989). Figure 1. Systolic and diastolic blood pressure at rest and after exercise. (x-axis: subject; y-axis: blood pressure) Figure 2. Heart rate measured in beats per minute at rest and after exercise (x-axis: subject; y-axis: bpm) Also, results showed that there are major changes in the respiratory system after exercise. One observation is that there is an increased value in the respiratory rate (Figure 3). This is consistent with other studies which also showed an increase in the respiratory rate (Posner et al, 1992). ... The decrease in the gas volume can be attributed to the fact that the muscle of for breathing do not work maximally. It is because during exercise, the priority for the supply of oxygen is given to the muscles at work (gastrocnemius, bicep femoris etc). And lastly, regarding the gas composition, it was observed that there is an increase in CO2 while a decrease in O2 after exercise (Figure 5). The increase in CO2 and decrease in O2 is obvious because after exercise because there is a lot of work done. This work utilized more O2 and produces more CO2 through aerobic metabolism (Posner et al, 1992). Figure 3. Respiratory rate measured in breaths per minute at rest and after exercise (x-axis: subject; y-axis: number of breaths per minute) Figure 4. Gas volume measured in liters per minute at rest and after exercise (x-axis: subject; y-axis: liters of gas per minute) Figure 5. Gas composition of O2 and CO2 at rest and after exercise (x-axis: subject; y-axis: percent composition of gas) Al though not observed in the results, there are also some changes in the nervous system after exercise. Physical activity can actually improve cognitive function (Hertzog et al, 2008). Moreover, exercise can also promote protection against neurodegenerative diseases like dementia (Clement et al, 2005). And lastly, exercise can also enhance the release of nerve growth factors, which help the process of neurogenesis (McAuley, 2004). In the report, it is also stated that the students from the football team will go to La Paz, Bolivia for a series of matches during the break. It should be considered that La Paz, Bolivia is located in a high altitude and this might imply some changes in the physiological activity of the body which should be anticipated. It should be noted

Certified Aviation Manager Program Essay Example | Topics and Well Written Essays - 500 words - 1

Certified Aviation Manager Program - Essay Example This personal and corporate assurance is a first step into the responsibility of management, and is also serves as a guide to my future obligations to the industry. My goal of working as a department manager will necessitate that I prepare for this additional responsibility. A department manager is accountable to corporate interests as well as being responsible to their employee's concerns and needs. These may be the interactions that take place on a professional level between employees, or may involve the long-term corporate strategy of aviation scheduling or security. CAM Certification provides the foundation for insuring that the qualified manager has the breadth of education and experience required to operate in that capacity. It will assure that I not only have the scope of knowledge necessary, but will also provide me with the confidence that I have the most up to date information and state of the art methods available. The aviation industry is a rapidly changing landscape. Increased regulation, new technology, and heightened security concerns place a high demand on managers in aviation to demonstrate their capability to address many different issues. CAM Certification is a focal point where like minded aviation professionals can exchange ideas and remain current on the state of aviation.